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Marketing

Marketing that
fills your chairs.

Your quiet days don't have to stay quiet. salOWN turns your own bookings into a marketing engine — so you always know who to reach, and can win them back in a couple of clicks.

Client insights
Smart segments
Win-back
Birthdays
Loyalty
Real templates from a demo salon — zero real customer data shown.
Know your clients

salOWN already knows who to reach.

Every booking builds a picture of your client base — so you always know who's drifting away, who's due a treat and who to celebrate. No spreadsheets, no guesswork.

1,240
Total clients
Everyone who's ever booked — online, walk-in or from a platform.
142
Not seen in 30+ days
Slipping away — the perfect win-back audience.
38
Birthdays this month
Ready for a personal, on-the-day treat.
210
Sitting on points
Loyal clients with a reward waiting to be redeemed.
Smart segments

Target exactly the right clients.

Pick a ready-made segment built from your own bookings — or write your own. No list to import, no tags to manage.

💤
Not seen in 30+ daysA gentle nudge before they drift to another salon.
142
🌙
Not seen in 60+ daysLapsing — worth a stronger offer.
96
🕰️
Not seen in 90+ daysDormant — your last, best win-back shot.
61
⭐
Has loyalty pointsNudge your regulars to come and redeem.
210
🎂
Birthday within 30 daysCelebrate them with something personal.
38
✍️
Write your ownAny message, any offer, to the clients you choose.
Custom
Campaign templates

On-brand emails, ready to send.

Every campaign goes out on your salon's name and colour, with an optional offer, promo code and expiry. What you preview is exactly what your client gets.

Win-back

Bring lapsed clients back

Haven't seen someone in 30, 60 or 90 days? Drop them a warm reminder with a little offer — and turn a gap in the book into a booking.

We miss you, Oscar 💤
Glamour Studio via salOWN
Birthday

Celebrate every birthday

salOWN spots birthdays coming up in the next 30 days, so you can send a personal treat that brings clients in — automatically, on the day.

Happy Birthday, Oscar! 🎂
Glamour Studio via salOWN
Loyalty

Reward your regulars

Nudge clients sitting on unused loyalty points to come and redeem them. Keep your best clients close, and coming back.

Your reward is waiting ⭐
Glamour Studio via salOWN
Seasonal

Promote a quiet week

Got midweek gaps or a seasonal offer? Write your own campaign, add a promo code and expiry, and send it to exactly the right clients.

Summer offer inside ✨
Glamour Studio via salOWN
How it works

From quiet day to booked out — in four steps.

1

Pick a segment

Choose who to reach — lapsed clients, birthdays, loyal regulars, or your own list.

2

Choose a template

Start from a ready-made campaign or write your own. Add an offer, promo code and expiry.

3

Preview on your brand

See the exact email — your salon name, your colour. What you preview is what your client gets.

4

Send it

Send to a whole segment in one go, or a personal note to one client. GDPR unsubscribe built in.

Inside the app

Spot your quiet slots — and fill them.

salOWN Marketing — booking heatmap, quietest-slot opportunities and client insights
🎯

Smart segments

Target exactly who needs a nudge — not seen in 30, 60 or 90 days, clients with loyalty points, or birthdays coming up. Built from your own bookings.

🎨

Your brand, your colour

Every campaign goes out on your salon's name and accent colour, with an optional offer, promo code and expiry. What you preview is what your client gets.

📬

Bulk or one-by-one

Send to a whole segment in one go, or drop a personal message to a single client. GDPR unsubscribe is built into every email.

Turn quiet days into bookings.

Win back lapsed clients, reward your regulars and celebrate birthdays — all from one Campaigns tab, on your brand.

Request a demo →